A RECORD-BREAKING NIGHT

On Feb. 7, 2023, LeBron James broke the NBA’s all-time scoring record with a masterful 38 point performance in Los Angeles. NBA social was prepared for History.

I led content strategy, timeline/social run-of-show development, and copywriting planning across @NBA on Instagram, Twitter, and Facebook, serving as the league’s voice to millions of fans during one of its most historic moments.

The results?

225 million social video views across @NBA channels

The highest ever viewed regular season game across @NBA social

The most watched non-opening night regular season game on TNT in 5 years

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