WVU Class of 2025 & 2026 Instagram accounts

Class Instagram accounts are often the go-to way for incoming college students to meet their peers before they arrive on campus. The only issue? These pages can be disorganized and unstructured, making it tough for students to seek out others with similar goals or backgrounds- ruining the whole point.

To alleviate this issue, I created a standardized template with specific information for incoming WVU students to submit via DM. These standardized posts allowed me to share 10 student profiles per post on the @wvu_2025 and @wvu2026 accounts, helping incoming Mountaineers find friends and build relationships with likeminded peers before August move-in. In fall 2020 and spring 2021, the Class of 2025 Instagram account’s following grew to over 2/3rd’s of the class’ total enrollment, the highest of its kind in school history.